Dear Club

Back in 2007

In 2007 this address was the Dear Lounge, the members area of the original website.

Welcome to the Dear Club, our free waitlist and little members’ lounge. Joining is easy: pop your email in the form below and you’re in. Members hear first when the heart-and-star baby tee drops, get launch news before anyone else and receive the occasional sweet note from us. No spam, ever ♡

What is the Dear Club?

The Dear Club is our email waitlist, plus everything that comes with it. Think of it as the cozy back room of the brand: the place where we share news first, ask for your opinions and say thank you to the people who were here early.

It’s free to join and free to leave. You can unsubscribe from any email in one click.

What you get as a member

First notice when the tee drops

Our first piece, the white micro-rib baby tee with a pink heart, a baby blue star and the “Dear” script logo, is coming in spring 2027. Club members get the news before it’s announced anywhere else.

Launch news before everyone else

Final pricing, sizes, measurements, shipping and returns details will go to members first. No guessing, no refreshing the page.

A say in what’s next

We’d love to hear what you want from Dear. Members may get short polls about colors, styling content and future ideas. Nothing is promised until it’s real, but your opinions matter to us.

Member-first reading

New Journal posts, styling guides and fresh Lookbook outfits, sent straight to your inbox.

A thank-you for being early

You were here before the first drop, and we won’t forget it. If we ever plan members-only perks, Club members will hear about them first.

How to join

1. Scroll to the form at the bottom of this page.

2. Enter your email.

3. Hit the button. That’s it, you’re a Dear Club member.

What we’ll send (and what we won’t)

We will send

  • Launch news for the heart-and-star baby tee
  • Updates on sizing, pricing, shipping and returns when they’re ready
  • New style guides and Journal posts
  • The occasional cute note or behind-the-scenes peek

We won’t send

  • Daily spam
  • Fake “last chance” countdowns
  • Your email to anyone who wants to sell you stuff

Read exactly how we handle your details in our privacy policy.

Why we started with a club

The Dear name has a fun past. The original Dear line sold at Steve & Barry’s in 2007–2008 had a whole community of people who loved its hearts, stars and shrunken fits (read the history here). Today’s Dear is a new, independent relaunch, and we wanted to start the right way: by building a small, friendly community before we ever open the shop.

A club also keeps us honest. Instead of pushing out a big collection, we can make one great tee, share every step with the people who care and grow from there.

Get ready while you wait

While the tee is on its way, here’s how to get launch-ready:

Members’ moodboard

Here’s the vibe we’ll be bringing to your inbox: pink and baby blue everything, hearts and stars, micro-rib and lace, baggy jeans and pleated minis, glitter gel pens and sleepover playlists. If that makes you smile, you’re in the right place.

Dear Club FAQ

Is the Dear Club free?

Yes, totally free.

Is the Dear Club the same as the waitlist?

Yes. Joining the waitlist makes you a Dear Club member.

How often will I get emails?

Only when there’s something worth sharing, like launch news, new guides or an important update.

Will members get early access to the baby tee?

Members will be the first to hear when the tee is available. If we plan any early access, Club members will hear about it first.

Can I unsubscribe?

Anytime. Every email has an unsubscribe link.

Do I need an account or password?

No. Just your email.

I joined but didn’t get a confirmation. What now?

Check your spam or promotions folder and mark us as safe so you don’t miss drop day.

Can I join for someone else, like a friend or sister?

We’d love that, but please ask them first. The easiest way is to send them this page so they can sign up with their own email and manage their own subscription.

Where can I find more answers?

Visit our full FAQ or learn more about Dear.

Club etiquette (the cute kind)

The Dear Club is a friendly corner of the internet, and we want it to stay that way. Here’s how we’ll treat you, and what we hope members bring:

  • Kindness first. Fashion is for everyone, every body and every style.
  • Honest updates. If something changes or gets delayed, members hear it from us directly.
  • Your feedback counts. Reply to our emails anytime with ideas, questions or outfit photos you’d like to share with us (we’ll always ask before sharing anything).
  • No pressure. Read every email or just the launch ones. Leave whenever you like.

Dear Club vs. following on social

Social feeds are fun, but posts get buried fast. Email is the one place we can be sure you’ll see the important stuff: the drop date, the size chart and the shop opening. If you only do one thing to keep up with Dear, join the Club.

Who the Club is for

  • People who loved the hearts-and-stars look the first time around
  • Y2K fans discovering 2000s style for the first time
  • Anyone hunting for the perfect fitted baby tee
  • Pink lovers, pastel collectors and sleepover-playlist curators

Join the Dear Club ♡

Be first to know when the heart-and-star baby tee drops in spring 2027. Pop your email in below and you’re in.

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